B2BEACON COUNCIL

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Matt McGowan

Chief Operating Officer, America's Ad Agency Business / Google
@matt_mcgowan

Matt McGowan Profile

Matt McGowan is a globally recognized digital sales and marketing strategist. Since 2008 he has been the Managing Director of Incisive Media‚Äôs North and South American business; he joined Incisive in June 2006 as the Global VP of Marketing. One of the world’s leading business-to-business (B2B) information and marketing services companies, Incisive Media serves a wide range of financial, business technology, and professional services markets globally via its hundreds of wholly-owned brands including but not limited to Risk.net, WatersTechnology.com, ClickZ.com, SearchEngineWatch.com, and the SES Conference and Exposition.

McGowan was recently named a Rising Star by the Direct Marketing Association (DMA) and the Direct Marketing Educational Foundation (DMEF), and is the acting Secretary of the Tri-State University of Oxford alumni association.

McGowan is a born and bred New Yorker, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).