Display Marketing – Connecting with Customers in the Experience Phase
DON’T STOP NOW… your customers have just begun
Just as in other phases, display is well-suited to making sure your customers know you have resources to help them.
In the Experience phase, your B2B display advertising will focus on ensuring their success with your offering – highlighting resources such as customer forums, blogs, instructional videos or reviews of related products.
- Ads about implementation help for new customers
- Ads about complementary products or services for longer-term customers