Successfully Leveraging Marketing Automation in the Explore Phase
DON’T CALL YOUR CUSTOMER A PROSPECT
It’s essential to personalize content based on customer status.
- Critical to Integrate: Now more than ever, make sure that the right content goes to your customer by tying web analytics and CRM data to your marketing automation platform.
Send relevant messages over time – balancing ” guidance ” and ” related offering ” campaigns.
- Deliver best practices and information about product implementation and product extensions they may want to consider.
GET IT THERE
Advanced MAPs can help meet your customers’ need for information by ensuring that emails are actually delivered (not blocked by spam filters).
- Plus they can meet your customers’ need to control their communication with you by processing opt-in management, bounce handling, unsubscribe processing and suppression lists.