Successfully Leveraging Marketing Automation in the Explore Phase

DON’T CALL YOUR CUSTOMER A PROSPECT

BtoB Web Analytics for Marketing Automation Solutions

It’s essential to personalize content based on customer status.

  • Critical to Integrate: Now more than ever, make sure that the right content goes to your customer by tying web analytics and CRM data to your marketing automation platform.

BE BALANCED
Send relevant messages over time – balancing ” guidance ” and ” related offering ” campaigns.

  • Deliver best practices and information about product implementation and product extensions they may want to consider.

BtoB Marketing Automation Technology & Solutions
GET IT THERE
Advanced MAPs can help meet your customers’ need for information by ensuring that emails are actually delivered (not blocked by spam filters).

  • Plus they can meet your customers’ need to control their communication with you by processing opt-in management, bounce handling, unsubscribe processing and suppression lists.
Jon Miller BtoB Marketing Automation Solutions & Technology Expert

Expert Advisor:  Jon Miller

VP Marketing, Content & Strategy / Marketo
@jonmiller
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Jon Miller BtoB Marketing Automation Solutions & Technology Expert

Jon Miller

VP Marketing, Content & Strategy / Marketo
@jonmiller

Jon leads all aspects of Marketo’s thought leadership, communications, and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.