Successfully Leveraging Marketing Automation in the Purchase Phase
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Help your prospects get calls from a Salesperson at the right time for fast answers to their specific questions on issues such as configurations, pricing and terms.
- Spiking engagement score can trigger an alert in the CRM system
- Set up automated emails to appear to come from the specific salesperson with B2B marketing automation technology.
RIGHT DATA = RIGHT MESSAGE
- Critical to Integrate: Tie web analytics and CRM data to your marketing automation platform to assure that the right content goes to your prospect or customer at the right time.
- Engagement scoring to identify highly engaged prospects.
- Normalize web activity into an easy-to-understand gauge of prospect needs and phase of journey In these systems, content and activity are assigned weighted scores, which can be accrued across visits, to identify highly engaged customers.
- Advanced engagement scoring
- Based on activity across all touchpoints
- Validated by historical data
- Opportunities identified for targeted marketing automation solutions