Kevin’s Insights:

  • The goal of the customer relationship, especially from the social media perspective, is to build a relationship through listening, promotion, thought leadership (NOT advertising), and customer support. In doing all of these things, you build loyalty from your customers.
  • Everything we do is based off of the data we collect and analyze from each campaign, paying special attention to social listening, where it is happening, etc.
  • Create a customized, digital, journey that is going to take your customer to the point of sale before any interaction with an actual sales representative. The sales representative’s role is to finalize the journey.