B2B Leader Series

•  Account-based Marketing  •

Quick Advice to Start Account-Based Marketing

Highlight from a Panel of Marketing Leaders

Three of the leading B2B experts in Account-Based Marketing share their advice on how to get started…”be the hub,” “go get religion on existing frameworks,” and realize that you have to “change mindsets not just skill-sets.”

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:

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Sales and Marketing Alignment Throughout the Buyers’ Journey
(2:24)

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How Marketers Can Best Support Social Selling
(4:57)

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Ignore Data to Really Listen (Sometimes)
(2:56)

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Three Examples of Great Account-Based Marketing
(6:32)

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Power to the People! Why You Can’t Overpromise
(3:35)

Watch the Full Interview:

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Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA14
BMA National Conference
Chicago, IL. May 28-29, 2014