B2B Leader Series

•  Account-based Marketing  •

Three Examples of Great Account-Based Marketing

Highlight with a Panel of Marketing Leaders

Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations – sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using sophisticated marketing tools that enable you to customize content for visitors from a particular company

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:

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Sales and Marketing Alignment Throughout the Buyers’ Journey
(2:24)

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How Marketers Can Best Support Social Selling
(4:57)

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Ignore Data to Really Listen (Sometimes)
(2:56)

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Power to the People! Why You Can’t Overpromise
(3:35)

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Quick Advice to Start Account-Based Marketing
(1:56)

Watch the Full Interview:

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Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA14
BMA National Conference
Chicago, IL. May 28-29, 2014