B2B Leader Series

•  Account-based Marketing  •

Analytics in the Age of B2B Account-based Marketing

with Courtland Smith, Demand Generation Director for OpenDNS (full interview)

The B2Beacon Leader Series dives into the evolving world of account-based marketing with the Demand Generation Director at OpenDNS, Courtland Smith. Zoning in on the right analytics to measure the effectiveness and attribution of your various marketing efforts, all the way to impact on sales and revenue, is vital, and Courtland shares some great insight on the best KPIs and mindset for account-based marketing.

Host Thad Kahlow, CEO of BusinessOnline, also asks Courtland about tips for measuring attribution in B2B marketing and his advice for other marketers.

  • Courtland Smith – Director, Demand Generation for OpenDNS
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

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Thinking Beyond Just Generating Leads
(2:26)

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Best KPIs for Account-based Marketing
(1:39)

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Key Points to Measuring Attribution
(2:25)

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Don’t Forget to Market Your Own Marketing Team
(3:21)

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ClickZ Live 2014 Conference
August 11 – 14, 2014