• Account-based Marketing •
Optimizing Account-based Display Marketing for Paid Search
Highlight with Chris Golec, CEO of DemandBase
Discover Chris’ unique insights into how one can make paid search work for B2B by messaging more effectively and creating intent through display. In this highlight from B2Beacon’s Leader Video Series, our host Thad Kahlow connects the dots between the influence of display with subsequent search activity with the CEO and Founder of Demand Base, Chris Golec.
- Chris Golec – CEO, DemandBase
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Chris Golec:
Watch the Full Interview:
Why Is Account-Based Marketing Right for B2B?
Be the First to Know About New Leader Series:
ClickZ Live 2014 Conference
August 11 – 14, 2014