B2B Leader Series

•  Company Buying Journey  •

Interviews with Experts about the Company Buying Journey

with Host Thad Kahlow, CEO of BusinessOnline

With constant connectivity to all information, B2B customers have seized control of the buying process. Between 60-90% of a typical buying journey happens before any interaction with Sales. So, B2B Marketers must build relationships with customers by providing real value and relevance.

These videos explore how to leverage data to understand the needs of your prospects or customers at every phase of their journey and then align your Marketing activities to meet these needs. The end result is delivering the information that prospects and customers want at each phase of their journey.

Video Highlights about B2B Customer Buying Journey:

ldrs-challenger-methodology-third-age-thmb

Challenger Methodology: The Third Age of B2B Marketing
(SMART Technologies VP – 2:48)

ldrs-marketers-lead-buying-journey-thmb

Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey
(Cloudwords CMO – 2:32)

ldrs-nurturing-buying-journey-data-thmb

Nurturing the Customer Buying Journey with Data
(D&B CMO – 3:45)

ldrs-empowering-master-customer-engagements-thmb

Empowering Your Firm to Master All Customer Engagements
(SugarCRM Global VP – 2:58)

ldrs-giving-knowledge-foster-trust-thmb

Great Example of Giving Away Knowledge to Foster Trust
(Lincoln Electric Marketing Mgr. – 3:04)

ldrs-leveraging-data-customer-insights-thmb

Leveraging Data for Better Customer Insights
(D&B CMO – 2:33)

ldrs-teach-prospects-something-new-thmb

Teaching Prospects Something New about Their Business Builds Trust
(SMART Technologies VP – 1:27)

ldrs-marketers-getting-swagger-back-thmb

B2B Marketers are Getting Their Swagger Back
(Cloudwords CMO – 1:59)

ldrs-video-short-authentic-valuable-thmb

Winning Videos are Short, Authentic, and Valuable
(Lincoln Electric Marketing Mgr. – 2:39)

ldrs-insights-success-content-marketing-thmb

Insight to Success with Content Marketing
(SugarCRM Global VP – 4:59)

ldrs-be-agile-and-entrepreneurial-thmb

Marketers Need to be Agile and Entrepreneurial
(Great Eastern Energy EVP – 1:58)

ldrs-social-support-current-customers-thmb

How Cisco Uses Social Media to Support Current Customers
(Cisco’s Marketing Manager – 1:48)

ldrs-analyze-customers-marry-sales-thmb

Analyze Your Best Customers and Marry Sales & Marketing
(SugarCRM Global VP – 4:54)

ldrs-unifying-marketing-it-sales-thmb

Unifying Communication & Goals of Marketing, IT, and Sales
(Lincoln Electric Marketing Mgr. – 3:37)

ldrs-maximizing-value-hard-work-thmb

Maximizing Value Takes Hard Work, and External Experts
(Cloudwords CMO – 2:08)

ldrs-value-based-consumption-happening-now-thmb

Value-based Consumption is Happening Now
(Great Eastern Energy EVP – 1:37)

ldrs-farming-customer-feedback-data-thmb

Farming Customer Feedback Data for Better Marketing
(Former LinkedIn Exec – 2:06)

ldrs-evolution-mobile-what-works-thmb

Evolution of Mobile Marketing & What Really Works
(Former LinkedIn Exec – 3:04)

ldrs-value-based-consumption-happening-now-thmb

Maintaining a Relevant and Authentic Brand
(CEO, SMEI – 4:19)

ldrs-farming-customer-feedback-data-thmb

Leverage Insights to Better Connect with Buyers
(CEO, SMEI – 4:50)

ldrs-evolution-mobile-what-works-thmb

Building Loyalty When Customers Own The Brand
(CEO, SMEI – 3:16)

See Full-length Videos with B2B Leaders:

ldrs-mastering-customer-engagements-evolution-thmb

Mastering Customer Engagements & Organizational Evolution
(SugarCRM Global VP)

ldrs-taking-command-impacting-revenue-thmb

Marketers Taking Command of the Buying Journey and Impacting Revenue
(Cloudwords CMO)

ldrs-using-data-fuel-cbj-thmb

Using Big Data to Fuel the Customer Buying Journey
(D&B CMO)

ldrs-feed-content-self-educating-buyers-thmb

Feed the Content for Self-Educating Buyers
(Great Eastern Energy EVP)

ldrs-stories-digital-marketing-transformation-thmb

Stories of a B2B Digital Marketing Transformation
(Lincoln Electric Marketing Mgr.)

ldrs-social-media-growing-pains-thmb

Social Media Growing Pains for Cisco
(Cisco’s Marketing Manager)

ldrs-actionable-customer-insights-data-thmb

Actionable Customer Insights & Data
(Cisco & Teradata VP’s)

ldrs-crossroards-marketing-technology-digital-thmb

Insights on the Crossroads of Marketing Technology and Digital
(Former LinkedIn Exec)

ldrs-mindset-of-challenger-methodology-thmb

The Mindset of the Challenger Methodology
(SMART Technologies VP Marketing)

ldrs-mastering-customer-engagements-evolution-thmb

Mastering Customer Engagements & Organizational Evolution
(SugarCRM Global VP)

ldrs-taking-command-impacting-revenue-thmb

Marketers Taking Command of the Buying Journey and Impacting Revenue
(Cloudwords CMO)

ldrs-using-data-fuel-cbj-thmb

Using Big Data to Fuel the Customer Buying Journey
(D&B CMO)

ldrs-feed-content-self-educating-buyers-thmb

Feed the Content for Self-Educating Buyers
(Great Eastern Energy EVP)

ldrs-stories-digital-marketing-transformation-thmb

Stories of a B2B Digital Marketing Transformation
(Lincoln Electric Marketing Mgr.)

ldrs-social-media-growing-pains-thmb

Social Media Growing Pains for Cisco
(Cisco’s Marketing Manager)

ldrs-actionable-customer-insights-data-thmb

Adapting to Changes in Buyer Behavior
(CEO, SMEI)

Be the First to Know About New Leader Series Videos:

Sign Up Now >