B2B Leader Series

•  Company Buying Journey  •

Leverage Insights to Better Connect With Buyers

with Willis Turner, CEO of SMEI (Sales and Marketing Executives International)

Listen as Willis Turner, the CEO of SMEI (Sales and Marketing Executives International), explains that as the buyer’s journey has changed companies have failed to adapt the way they approach more educated buyers. Willis discusses how inefficient use of technology can hold companies back as they can get overwhelmed with data and dashboards and miss the point altogether. Understanding key insights and making sure strategy is implemented consistently throughout all departments is key to leveraging predictive analytics.

Watch Willis’ Full Interview (Adapting to Changes in Buyer Behavior).

  • Willis Turner – CEO, SMEI
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Willis Turner:


Maintaining a Relevant and Authentic Brand


Building Loyalty When Customers Own The Brand

Watch the Full Interview:


Adapting to Changes in Buyer Behavior

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C-Suite Network Conference 2014
C-Suite Network Conference 2014
November 16-18, 2014