• Company Buying Journey •
Challenger Methodology: The Third Age of B2B Marketing
with Jeff Lowe, SMART Technologies VP Corporate Marketing
The expanding customer buying journey has fundamentally changed the B2B marketing and sales landscape. As Jeff Lowe explains, VP Corporate Marketing for SMART Technologies, this radical change is bringing about the Third Age of B2B Marketing The ‘Challenger Methodology.’ This methodology says that traditional solution-selling is mostly dead since customers are often far past evaluation before first engaging a sales rep.
The question is how do you get your brand inside the early self-evaluation cycle of the buyers journey? That’s the challenge facing today’s B2B marketers.
- Jeff Lowe – VP Corporate Marketing, SMART Technologies
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Jeff Lowe:
Watch the Full Interview:
The Mindset of the Challenger Methodology
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C-Suite Network Conference 2014
November 16-18, 2014