• Customer Buying Journey •
Marketing Insights Can Elevate Product Development Too
with Scott Bloomfield, Xactly CMO (full interview)
As marketing’s influence extends to all points of the buying journey, marketers now have direct dialogues with customers about specific product needs, wants and frustrations, more so than the Sales team. Scott Bloomfield stresses how much a firm can enhance product development and adoption by embracing the direct customer feedback harvested from the ongoing relationship and buying journey data.
As CMO of Xactly, Scott shares their success story with their own product roadmap as a result from listening to customer desires from marketing data and incorporating the results into their product offerings. Watch Scott’s Full Interview (The Role of Marketing is Never Done).
- Scott Bloomfield – CMO, Xactly
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Scott Bloomfield:
Watch the Full Interview:
The Role of Marketing is Never Done
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October 13-16, 2014