• Digital Transformation •
Internal Perceptions of Marketing Dept. Must Evolve
with Craig Coffey, Lincoln Electric Marketing Communications Manager
Marketing departments, particularly in B2B firms, have historically just been the ‘Make Pretty Things’ department at the beck and call of the Sales team. But times are changing, and as explained by Craig Coffey, Marketing Communications Manager for Lincoln Electric, companies need to evolve and recognize how vital marketing is to nurturing the entire customer buying journey.
Check out this highlight from B2Beacon’s Leader Series interview with Craig about the struggles companies face in undergoing a full digital transformation of their organization.
- Craig Coffey – Marketing Communications Manager, Lincoln Electric
- Thad Kahlow – CEO, BusinessOnline (host)
Watch the Full Interview:
Stories of a B2B Digital Marketing Transformation
Be the First to Know About New Leader Series:
October 25-30, 2014