• Digital Transformation •
Unifying Communication & Goals of Marketing, IT, and Sales
with Craig Coffey, Lincoln Electric Marketing Communications Manager
Craig Coffey outlines how his company, Lincoln Electric, is striving to better align the goals and efforts of their Marketing, IT, and Sales teams. While they still have a ways to go, Craig recognizes the efficiencies and customer insight to be gained by unifying these departments and sharing content engagement data.
As Marketing Communications Manager, Craig recognizes the huge advantages this alignment could lend a company in pursuing account-based marketing towards target prospects.
- Craig Coffey – Marketing Communications Manager, Lincoln Electric
- Thad Kahlow – CEO, BusinessOnline (host)
Watch the Full Interview:
Stories of a B2B Digital Marketing Transformation
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October 25-30, 2014