• Strategic Planning •
Data That Really Matters to CMOs
with Rishi Dave, CMO for Dun and Bradstreet
Hear what the CMO of Dun and Bradstreet, Rishi Dave, says is the data that matters most to him. Rishi explains that the focus should be who is in your nurture stream, what content led them there, and what is the size/potential of the whole pipeline—this, in turn, can predict who will close, and empower you to act if need be.
This highlight is from the B2Beacon Leader Series interview with Rishi, where he shares how firms are leveraging ever-growing amounts of data to further the customer buying journey.
- Rishi Dave – CMO, Dun and Bradstreet
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Rishi Dave:
Watch the Full Interview:
Be the First to Know About New Leader Series:
October 13-16, 2014