B2B Leader Series

•  Strategic Planning  •

Get the Basics Right with Big Data

with Rishi Dave, CMO for Dun and Bradstreet

Mastering technology is increasingly important for B2B marketers, and there’s a lot of talk about embracing an agile methodology to marketing. Watch the CMO of D&B, Rishi Dave, share his insights on adopting technology, the right mix of tools & providers, and ensuring you master all the basics of data and analytics before diving into highly complex analysis.

Watch Rishi’s Full Interview (Using Big Data to Fuel the Customer Buying Journey)

  • Rishi Dave – CMO, Dun and Bradstreet
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rishi Dave:

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Nurturing the Customer Buying Journey with Data
(3:45)

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Data That Really Matters to CMOs
(3:46)

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Leveraging Data for Better Customer Insights
(2:33)

Watch the Full Interview:

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Using Big Data to Fuel the Customer Buying Journey
(D&B CMO)

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