B2B Leader Series

•  Digital Transformation  •

Marketing automation isn’t just a buzzword for this industrial manufacturer.

with Craig Coffey, Communications Manager at Lincoln Electric

There’s a lot of talk about marketing automation these days, but only about 40% of industrial manufacturers are utilizing the tool. Is it fear of the unknown? Questionable outcomes? Too much data to sift through? Lincoln Electric’s Craig Coffey, Communications Manager, discusses how investing in that platform is hard but important work for large companies to see scalable results.

Watch Craig’s Full Interview (Industrial Manufacturing and the Growth of Digital Marketing)

  • Craig Coffey – Communications Manager, Lincoln Electric
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Craig Coffey:

thumb, Craig The missing link

The missing link in today’s B2B marketing strategic roadmaps…and careers

thumb, Craig, Tracking marketing

Tracking marketing metrics can be tricky: try mobile!

thumb Craig, Paying attention

Paying attention to industry interests are a big payoff!

Watch the Full Interview:

thumb, Craig, full interview

Industrial Manufacturing and the Growth of Digital Marketing
(Lincoln Electric Communications Manager)

Be the First to Know About New Leader Series:

Sign Up Now >

BMA National Conference
Chicago, IL. May 27-29, 2015