• Digital Transformation •
Marketing automation isn’t just a buzzword for this industrial manufacturer.
with Craig Coffey, Communications Manager at Lincoln Electric
There’s a lot of talk about marketing automation these days, but only about 40% of industrial manufacturers are utilizing the tool. Is it fear of the unknown? Questionable outcomes? Too much data to sift through? Lincoln Electric’s Craig Coffey, Communications Manager, discusses how investing in that platform is hard but important work for large companies to see scalable results.
- Craig Coffey – Communications Manager, Lincoln Electric
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Craig Coffey:
Watch the Full Interview:
Industrial Manufacturing and the Growth of Digital Marketing
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