B2B Leader Series

•  Digital Transformation  •

Tracking marketing metrics can be tricky: try mobile!

with Craig Coffey, Communications Manager at Lincoln Electric

With the upsurge of digital media in the last decade, tools for tracking return on investment have become more abundant and easier to use. But traditional media lacks much of the measurability that mobile, web and app content provides. Craig Coffey, Communications Manager of Lincoln Electric, shares how the launch of a new magazine and other digital assets compare when measured against more traditional print media. And it looks like mobile is winning.

Watch Craig’s Full Interview (Industrial Manufacturing and the Growth of Digital Marketing)

  • Craig Coffey – Communications Manager, Lincoln Electric
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Craig Coffey:

thumb, Craig The missing link

The missing link in today’s B2B marketing strategic roadmaps…and careers
(1:29)

thumb Craig, Paying attention

Paying attention to Industry interests are a big payoff!
(1:43)

tumb, Craig, Marketing automation

Marketing automation isn’t just a buzzword for this industrial manufacturer.
(1:54)

Watch the Full Interview:

thumb, Craig, full interview

Industrial Manufacturing and the Growth of Digital Marketing
(Lincoln Electric Communications Manager)

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BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015