• Company Buying Journey •
Empowering Your Firm to Master All Customer Engagements
with Karen Hsu, SugarCRM VP of Product Marketing
Catch SugarCRM VP Karen Hsu as she shares how empowering it can be to truly master all your customer touch-points as opposed to focusing on the management of your own Sales staff. Through robust customer data and analysis, her firm has discovered and embraced key aspects of the customer buying journey. This has enriched customer engagement, as well as identified areas for improvement.
This highlight is taken from B2Beacon’s interview with Karen about key lessons in fostering the customer buying journey through data and digital marketing transformation.
- Karen Hsu – VP of Product Marketing, SugarCRM
- Richard Roberts – SVP, Sales & Marketing, BusinessOnline (host)
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October 25-30, 2014