B2B Leader Series

•  Social Media & Content Marketing  •

Snack-size Content is Good, But Customers Also Want In-depth Videos Too

with Lorna Breault-Snyder, Director of Customer Education Development

As the Director of Customer Education Development at Schneider Electric, Lorna Breault-Snyder explains that while very short, ‘bite-size’ bits of content can be effective hooks early in engagement, customers later have a thirst for longer, more in-depth videos and content pieces (as long as it offers high value!) in their personal research and evaluation.

In this interview highlight, Lorna advises that your content tells a story and has a sustainable lifespan of value to customers.

Watch Lorna’s Full Interview (To Adapt to Self-Educating Customers, Deliver the Content They Desire Most)

  • Lorna Breault-Snyder – Schneider Electric Director of Customer Education Development
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Lorna Breault-Snyder:

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Customers Tell YOU What Content They Want
(1:36)

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Responding to What Customers Really Desire Pays Off
(2:10)

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Understanding Content Consumption Through Data
(1:59)

Watch the Full Interview:

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To Adapt to Self-Educating Customers, Deliver the Content They Desire Most
(Schneider Electric Director of Customer Education)

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