• Social Media & Content Marketing •
Snack-size Content is Good, But Customers Also Want In-depth Videos Too
with Lorna Breault-Snyder, Director of Customer Education Development
As the Director of Customer Education Development at Schneider Electric, Lorna Breault-Snyder explains that while very short, ‘bite-size’ bits of content can be effective hooks early in engagement, customers later have a thirst for longer, more in-depth videos and content pieces (as long as it offers high value!) in their personal research and evaluation.
In this interview highlight, Lorna advises that your content tells a story and has a sustainable lifespan of value to customers.
- Lorna Breault-Snyder – Schneider Electric Director of Customer Education Development
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Lorna Breault-Snyder:
Watch the Full Interview:
To Adapt to Self-Educating Customers, Deliver the Content They Desire Most
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