• Social Media & Content Marketing •
Understanding Content Consumption Through Data
with Lorna Breault-Snyder, Director of Customer Education Development
In striving to deliver to the precise content to customers at different stages of their buying journey and engagement with your brand, Schneider Electric examines trending topics and length of engagement/attrition rates, originating source, and multiple content interaction metrics in ascertaining what content best resonates with particular audience segments.
This highlight from B2Beacon’s interview with Lorna Breault-Snyder, Director of Customer Education Development at Schneider Electric details the specific content metrics and other user data they use to guide their efforts and further customers along the buying journey.
- Lorna Breault-Snyder – Schneider Electric Director of Customer Education Development
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Lorna Breault-Snyder:
Watch the Full Interview:
To Adapt to Self-Educating Customers, Deliver the Content They Desire Most
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