B2B Leader Series

•  Customer Buying Journey  •

The Customer Buying Journey is Never a Straight Path

with Michael Idinopulos, PeopleLinx CMO

Prospects no longer follow a linear progression through a flat funnel to conversions. The Company Buying Journey is a very twisted road, and the growth of social media has added a whole new dimension to this winding journey, demonstrating influence every step of the way. In this interview highlight with Michael Idinopulos, he underscores how important it is for CMOs to recognize (and embrace) this evolution of buyers journey.

Watch Michael’s Full Interview (The Emergence of Social Selling)

  • Michael Idinopulos – CMO, PeopleLinx
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from LEADERNAME:


Finally…Social Selling Automation is Here


Predictions on Social’s Growth in the B2B Space

Watch the Full Interview:


The Emergence of Social Selling
(PeopleLinx CMO)

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Dreamforce 2014 in San Francisco
Dreamforce Conference
October 13-16, 2014