B2B Leader Series

•  Social Media & Content Marketing  •

Insights into B2B Content Marketing

with Amanda Nelson, Director of Marketing for RingLead (full interview)

B2B marketers face the growing reality that any brand needs to partake in some degree of content marketing. The Director of Marketing for RingLead, Amanda Nelson, shares her insights on how impactful content marketing can be to your company’s bottom line when done well. This B2Beacon Leader Series video explores how best to approach content markets (hint: work closely with Sales!), how to measure impact, and other best practices in adopting content marketing and evolving your connection with your customers socially.

  • Amanda Nelson – Director of Marketing for RingLead
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

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Provide Relevant, Helpful Content to Answer Customer Questions
(1:35)

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Focus on Leads for B2B Content Marketing ROI
(2:27)

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Embrace Content Marketing and the Data It Provides
(2:11)

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