B2B Leader Series

•  Social Media & Content Marketing  •

Focus on Leads for B2B Content Marketing ROI

with Amanda Nelson, Director of Marketing for RingLead

Looking beyond first-tier metrics like followers and viral activity, the Director of Marketing at Ringlead advises focusing ROI in terms of lead generation, close rates, and tracing all lead activity back to your various marketing efforts. Listen to Amanda Nelson describe how she goes about measuring the effectiveness of content marketing, and merging this data with feedback from her Sales department–a highlight from our B2Beacon Leader Series interview.

Watch Amanda’s Full Interview (Insights into B2B Content Marketing)

  • Amanda Nelson – Director of Marketing for RingLead
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Amanda Nelson:


Provide Relevant, Helpful Content to Answer Customer Questions


Embrace Content Marketing and the Data It Provides

Watch the Full Interview:


Insights into B2B Content Marketing
(RingLead Director of Marketing)

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