B2B Leader Series

•  Social & Content Marketing  •

How Actuate Bridged the Gap Between Social and B2B

with Gautam Goswami, Actuate VP Global Marketing

Listen as Gautam Goswami, Vice President of Global Marketing at Actuate, explains how a B2B company like Actuate embraced social, developing a large following with high engagement. Gautam shares how brand recognition and trust developed through social helps to support their larger campaigns and nurture buyers through the pipeline.

  • Gautam Goswami – VP Global Marketing, Actuate
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Gautam Goswami:


Listen to the Data, It’s Telling You What to Do


The Power of Social Persuasion


Gearing Up Your Content for Social Engagement

Watch the Full Interview:


Integrating Social Into B2B Sales and Marketing
(Actuate VP Global Marketing)

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