B2B Leader Series

•  Social & Content Marketing  •

The Power of Social Persuasion

with Gautam Goswami, Actuate VP Global Marketing

Not all social networsk are created equal when it comes to lead generation. Actuate’s Vice President of Global Marketing, Guatam Goswami, shares how engagement varies across Facebook and Twitter, and the impact of social authority can have on customers.

  • Gautam Goswami – VP Global Marketing, Actuate
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Gautam Goswami:

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How Actuate Bridged the Gap Between Social and B2B
(2:29)

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Listen to the Data, It’s Telling You What to Do
(3:18)

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Gearing Up Your Content for Social Engagement
(2:41)

Watch the Full Interview:

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Integrating Social Into B2B Sales and Marketing
(Actuate VP Global Marketing)

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