B2B Leader Series

•  Social Media & Content Marketing  •

Is your content delivering the three S’s of marketing: sales, savings and sunshine?

with Joe Pulizzi, Founder of Content Marketing Institute

Connecting the dots between content and ROI requires communication, coordination and a bit of internal strategy soul searching. Joe Pulizzi, founder of the Content Marketing Institute, discusses how and why B2B marketers need to make it happen.

Watch Joe’s Full Interview (The Magic of B2B Content Marketing)

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Joe Pulizzi:


Two key factors to build a subscriber audience with content (2:15)


Ditch the bait-and-switch content? (2:45)


Do you have the patience to build customer relationships through content? (1:39)


“Here’s where the content marketing magic happens” (1:47)


Your greatest content assets are already on the payroll (2:43)

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BMA National Conference
Chicago, IL. May 27-29, 2015