• Social Media & Content Marketing •
Is your content delivering the three S’s of marketing: sales, savings and sunshine?
with Joe Pulizzi, Founder of Content Marketing Institute
Connecting the dots between content and ROI requires communication, coordination and a bit of internal strategy soul searching. Joe Pulizzi, founder of the Content Marketing Institute, discusses how and why B2B marketers need to make it happen.
- Joe Pulizzi – Founder, Content Marketing Institute
- Thad Kahlow – CEO, BusinessOnline (host)
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