B2B Leader Series

•  Social Media  •

Social Media Growing Pains for Cisco

with Diane Pease, Cisco’s Inbound Marketing Manager (full interview)

In this edition of B2Beacon’s Leader Video Series, Thad Kahlow, CEO of BusinessOnline speaks with Diane Pease, Inbound Marketing Manager at Cisco, about the (sometimes painful) organizational shifts necessary for large enterprises to embrace social media. With the complexity of social media growing at an ever-increasing pace, orchestrating a large corporation to fully adopt and manage social media across the organization can be a daunting task.

Diane shares her stories of how Cisco has transitioned into developing content, managing a global social presence, and utilizing social media to support customers.

  • Diane Pease – Inbound Marketing Manager, Cisco
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:


How Cisco Finally Embraced Social Media


Healthy Debate on Having a Unified Message in Social Media


How Cisco Uses Social Media to Support Current Customers


Cisco Exec’s Tips for Winning at Social Media

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