• Social Media •
How Cisco Finally Embraced Social Media
Highlight with Diane Pease, Cisco’s Inbound Marketing Manager
Diane Pease, Inbound Marketing Manager at Cisco, describes how Cisco was able to finally get it’s global operations to embrace social media. The process started with top executives realizing that in order to keep up, they had to open up to some radical changes in strategy and the role of online marketing.
Diane shares some the front-line hurdles, such as ensuring that the right message gets out to the correct audience segments.
- Diane Pease – Inbound Marketing Manager, Cisco
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights with Diane Pease:
Watch the Full Interview:
Social Media Growing Pains for Cisco
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ClickZ Live 2014 Conference
August 11 – 14, 2014