B2B Leader Series

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How Cisco Finally Embraced Social Media

Highlight with Diane Pease, Cisco’s Inbound Marketing Manager

Diane Pease, Inbound Marketing Manager at Cisco, describes how Cisco was able to finally get it’s global operations to embrace social media. The process started with top executives realizing that in order to keep up, they had to open up to some radical changes in strategy and the role of online marketing.

Diane shares some the front-line hurdles, such as ensuring that the right message gets out to the correct audience segments.

Watch Diane’s Full Interview (Social Media Growing Pains for Large Enterprises)

  • Diane Pease – Inbound Marketing Manager, Cisco
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights with Diane Pease:

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Healthy Debate on Having a Unified Message in Social Media
(1:41)

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How Cisco Uses Social Media to Support Current Customers
(1:48)

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Cisco Exec’s Tips for Winning at Social Media
(2:27)

Watch the Full Interview:

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Social Media Growing Pains for Cisco
(Cisco’s Marketing Manager)

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