B2B Leader Series

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How Cisco Uses Social Media to Support Current Customers

Highlight with Diane Pease, Cisco’s Inbound Marketing Manager

Diane Pease addresses how a global organization like Cisco is spanning social media beyond the life of customers and leveraged to enrich customer support. In the role of Inbound Marketing Manager for Cisco, Diane stresses that follow-up after purchase is key, nurturing the customer through the whole cyclical journey.

Watch Diane’s Full Interview (Social Media Growing Pains for Large Enterprises)

  • Diane Pease – Inbound Marketing Manager, Cisco
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Diane Pease:

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How Cisco Finally Embraced Social Media
(2:24)

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Healthy Debate on Having a Unified Message in Social Media
(1:41)

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Cisco Exec’s Tips for Winning at Social Media
(2:27)

Watch the Full Interview:

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Social Media Growing Pains for Cisco
(Cisco’s Marketing Manager)

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August 11 – 14, 2014