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BMA National Conference
Chicago, IL. May 28-29, 2014
Strategic Planning II – Lively Debate from Windstream, Ingredion and HD Supply Leaders
Three B2B Marketing leaders debate on the specific components of an integrated Digital Marketing strategy and how to define the right mix of systems, tools and teams for a winning strategy.
- Matt Preschern SVP and Enterprise CMO, Windstream Communications
- Laurent Michoud, Head of Global Marketing, Ingredion
- Ian Heller, VP of Marketing & eBusiness, HD Supply, Construction & Industrial (White Cap)
- Thad Kahlow – CEO, BusinessOnline (host)
Strategic Planning II: Are B2B Marketers Under-Appreciated?
Strategic Planning II: The age of Customer Knowledge… Scary or Exciting?