B2B Leader Series

•  Strategic Planning  •

The B2B Marketer’s Biggest Roadblock

Highlight with Panel of BMA Board Members

Stephen Ligouri, Global chairman of the BMA describes how marketers today have to be fully immersed in their organization; “you have to be in the strategy from day one, you have to be in the transformation and the product development, you have to be in everything”. If you are just there to help generate leads and help to get the sales pitch together, you have lost before you started. The BMA gets that. The BMA is trying to make the business of business better.

Watch the Full Interview (Changing the Perception of Marketing in your Organization)

  • Stephen Ligouri – Global Chairman, BMA
  • Howard Sherman – CEO, Doremus
  • Al Maag – Chief Communications Officer, Avnet
  • Carla Johnson – Principal, Type A Communications
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from BMA Board Members:


Best BMA Success Stories



Pay Attention to What’s Next, Not Just What’s Now



How to Change Your Exec’s Perception of Marketing


Watch the Full Interview:


Changing the Perception of Marketing in your Organization
(BMA Board Members)

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BMA National Conference
Chicago, IL. May 28-29, 2014