B2B Leader Series

•  Strategic Planning  •

Pay Attention to What’s Next, Not Just What’s Now

Highlight with Panel of BMA Board Members

BMA leaders discuss how the BMA empowers members to be in a modern mindset and more effective Marketers. Success depends on continual learning and the BMA’s main role is to provide access to timely, relevant education for B2B Marketers. A key aspect is how the BMA brings peers together to have a “sanity check” every now and then. Because, whatever you’re doing this year is not necessarily the thing you will be doing next year.

Watch the Full Interview (Changing the Perception of Marketing in your Organization)

  • Stephen Ligouri – Global Chairman, BMA
  • Howard Sherman – CEO, Doremus
  • Al Maag – Chief Communications Officer, Avnet
  • Carla Johnson – Principal, Type A Communications
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from BMA Board Members:


Best BMA Success Stories



The B2B Marketer’s Biggest Roadblock



How to Change Your Exec’s Perception of Marketing


Watch the Full Interview:


Changing the Perception of Marketing in your Organization
(BMA Board Members)

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BMA National Conference
Chicago, IL. May 28-29, 2014