• Strategic Planning •
Mastering Analytics to Recognize Marketing Value
with Maggie Buggie, VP Global Head of Digital Sales and Marketing
Thinking beyond just ‘external’ aggregated data, the VP Global Head of Digital Sales and Marketing for Capgemini, Maggie Buggie, advises that meaningful external data sets should be married to really relevant enterprise data sets, such as operations, performance and supply chain data.
As Maggie explains, this bringing together of historically disparate data sets is the right recipe to near ‘on-demand supply chain’ as possible.
- Maggie Buggie – VP Global Head of Digital Sales and Marketing for Capgemini
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Maggie Buggie:
Watch the Full Interview:
Digital Transformation for B2B Marketers & Enterprises
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October 13-16, 2014