B2B Leader Series

•  Strategic Planning  •

A healthier outlook on change: face it, embrace it

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

Change in today’s digital world is as inevitable as death and taxes. How you face and embrace it can be your key differentiator. Matt Preschern, Global Chief CMO of HCL Technologies, shares two examples of how this global IT services leader adapts to change, from the inside out.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

  • Matt Preschern – Global Chief Marketing Officer, HCL Technologies
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:


Employees first, customers second! Huh? It worked for this global IT giant.


What keeps this CMO up at night?


Customer satisfaction: Put your metrics where your mouth is


Where the Wild (Internet of) Things Are


Left Brain? Right Brain? Better bring BOTH to the marketing table

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BMA National Conference
Chicago, IL. May 27-29, 2015