B2B Leader Series

•  Strategic Planning  •

Left Brain? Right Brain? Better bring BOTH to the marketing table

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

In this data-driven, digital world, marketers no longer have the luxury of relying on just one side of their brain to succeed. Find out which brain powers will make today’s marketers more marketable from Matt Preschern, Global Chief CMO of HCL Technologies.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

  • Matt Preschern – Global Chief Marketing Officer, HCL Technologies
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:


Employees first, customers second! Huh? It worked for this global IT giant.


What keeps this CMO up at night?


A healthier outlook on change: face it, embrace it


Customer satisfaction: Put your metrics where your mouth is


Where the Wild (Internet of) Things Are

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BMA National Conference
Chicago, IL. May 27-29, 2015