• Strategic Planning •
Measuring Success and Transforming B2B Marketing
with Rachel McClary, VP Global Marketing, Diebold (full interview)
As a part of the B2Beacon Leader Video series, BusinessOnline CEO Thad Kahlow had the opportunity to speak with Rachel McClary, the VP of Global Marketing at Diebold. Rachel takes us through several important marketing priorities, how accountability and ownership play a role in linking revenue to marketing and how to be a B2B marketing playmaker in today’s market.
- Rachel McClary – VP Global Marketing, Diebold
- Thad Kahlow – CEO, BusinessOnline (host)
Is big data for everyone? (2:02)
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