B2B Leader Series

•  Strategic Planning  •

The new metric system: measuring marketing success against 5 priorities

with Rachel McClary, VP Global Marketing, Diebold

Marketing metrics are a blend of the qualitative and quantitative, according to Rachel McClary Diebold VP of Global Marketing and keynote speaker of BMA15. Here, she identifies five priorities to measure the success of marketing efforts.

Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)

  • Rachel McClary – VP Global Marketing, Diebold
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rachel McClary:


From order taker to playmaker with two simple approaches (1:54)


The Revenue Marketer: Real or Unrealistic? (2:01)


Fastest way to fail transforming your organization (1:29)


Is big data for everyone? (2:02)

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BMA National Conference
Chicago, IL. May 27-29, 2015