• Strategic Planning •
The Revenue Marketer: Real or Unrealistic?
with Rachel McClary, VP Global Marketing, Diebold
What makes the VP of Global Marketing, Rachel McClary, at a leading financial services institution nervous? Linking revenue directly to marketing. Rachel gives her take on the role marketing actually plays when it comes to the revenue story.
- Rachel McClary – VP Global Marketing, Diebold
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Rachel McClary:
Is big data for everyone? (2:02)
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