• Strategic Planning •
Are B2B Marketers Under-Appreciated?
Highlight with a Panel of B2B Marketing Leaders
Three B2B Marketing leaders offer different opinions on whether B2B Marketers are under appreciated – who do you think is right?
The panel of experts also discuss the right approach for Sales and Marketing alignment and why this is the most exciting time ever to be in Marketing.
- Matt Preschern SVP and Enterprise CMO, Windstream Communications
- Laurent Michoud, Head of Global Marketing, Ingredion
- Ian Heller, VP of Marketing & eBusiness, HD Supply, Construction & Industrial (White Cap)
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from B2B Marketing Leaders:
Watch the Full Interview:
The Right Recipe for a Winning Digital Marketing Strategy
Be the First to Know About New Leader Series:
BMA National Conference
Chicago, IL. May 28-29, 2014