• Strategic Planning •
The Age of Customer Knowledge… Scary or Exciting?
Highlight with a Panel of B2B Marketing Leaders
With customers being more knowledgeable about brands, products and companies than ever before, do you believe there is more opportunity as well?
Listen to three top marketers describe the biggest shifts in the buying behavior that they have seen from a marketers perspective.
- Matt Preschern SVP and Enterprise CMO, Windstream Communications
- Laurent Michoud, Head of Global Marketing, Ingredion
- Ian Heller, VP of Marketing & eBusiness, HD Supply, Construction & Industrial (White Cap)
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from B2B Marketing Leaders:
Watch the Full Interview:
The Right Recipe for a Winning Digital Marketing Strategy
Be the First to Know About New Leader Series:
BMA National Conference
Chicago, IL. May 28-29, 2014