Strategist, author and speaker, Carla Johnson is a known expert and pioneer in content marketing since the early 1990s. She seamlessly intertwines B2B business with relevant brand storytelling to engage customers, prospects, employees and communities to add to topline revenue. She’s currently a sought-after authority in her field, bringing her expertise to the most prestigious industry events around the country.

She serves as a Lead Consultant to the Content Marketing Institute, on the Board of Directors for the Business Marketing Association, an Advisor and Instructor for the Online Marketing Institute, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, and writes on the power of brand storytelling, content marketing, sales enablement and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.