Liz’s Takeaway Video
- Customers are king. They are at the center of every single one of our processes. We have shifted from a product base economy into a content base economy because customers are looking for richer experiences similarly what they are looking for in the B2C marketplace.
- The reality is we are moving in this age of intelligence. So we are beginning to realize key points of data where we can turn into intelligence. A shift we are starting to see is the relationship from the CMO and the CIO bond together.
- Important in the year to come is how is our customer engaging with our content online? Do they value what we are putting out there? Do they value other pieces of content out there?
- Brands need to do a content assessment; understand what content is performing, how people are engaging, where people are engaging. Chances are more people are valuing content that they are finding from 3rd party independent sources than they are from your website.
- If you are not thinking about content and how that tracks to the buying journey. If you don’t understand how those two things interconnect you probably are not going to be around in 24 months.
Liz Miller Profile
Liz Miller brings a varied career that spans over 14 years in the Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. Miller has extensive experience in media relations, marketing communications, brand building, marketing program strategy and implementation, event planning and live entertainment event production.
Miller began her career in Sports Entertainment, focusing on the promotion of soccer and family sports events, with the Continental Indoor Soccer league, at both a national league level and later at the local team level. Miller later transitioned to Marketing and Sponsorship Development thanks to her involvement with Forum Boxing, a boxing promotion organization owned and operated by the Los Angeles Lakers and Dr. Jerry Buss. Thanks to her stints in the sports industry, Miller has had the opportunity to produce and market live television events including network, pay-per-view and cable sports franchises, execute media relations campaigns involving multiple sports franchises and individual athletes, as well as market both adult focused and family focused live entertainment events.
After a brief engagement with a Marketing and Process Management consultancy, where she published and publicized two books authored by the agency CEO, Miller turned her focus to the Beauty and Personal Care space.
Miller joined Jan Marini Skin Research as the Director of Marketing and Public Relations, tasked with juggling duties as personal publicist, corporate public relations executive and marketing leader and strategist. Miller guided the company from a small voice in the professional skin care market, into a respected presence in the consumer beauty and health markets. Miller focused on building relationships with celebrity clients, planning physician education events, launching consumer education programs, and recreating the overall look and feel of the brand. Miller secured placements in publications including InStyle, US, OK! Magazine, Glamour, Lucky, Shape, Marie Claire, Jane, Men’s Health & Fitness, Stuff, Vogue, Tatler, Harpers & Queen, the Advocate, Playboy, Maxim, Extra Entertainment news and E! Entertainment Television.
With Global Fluency, Miller oversees the daily operations of the Chief Marketing Officer council, a global affinity network of top brand marketers, and the Business Performance Innovation (BPI) Network. She also works with the agency’s consumer focused accounts, having worked with clients like Radiesse (BioForm Medical), the City of San Jose, El Camino Hospital, and Mobile Campus.