- Customer buying journey has changed due to speed. Speed is the BIG change. Speed creates opportunity for the most dynamic organizations that can stay out in front of it.
- Marketers need to start thinking more about 1) search approach and how to keep up with the changes and understanding it from a customer’s perspective, 2) Marketers have to become digitally transaction capable and that has to be tightly integrated with your frontend of search, social process and backend support process, 3) mobile is key in two ways; most transactions and engagements will increasingly be from mobile devices and 4) Brand becomes increasingly important, having a clear representation of what your product, company or service stands for.
- Bottom line – Know what your brand stands for and amplify your brand, leverage mobile, and embrace the digital marketplace.