Company Buying Journey
For each phase, you’ve got 3 main steps:
1. CUSTOMER: Understand the needs of your prospects and customers
2. CONTENT: Respond to these needs by creating the right content
3. CONNECT: Get your customers and content together
Naturally, your detailed strategy and priorities will vary based on your situation. But the essential approach applies.
Why Use It
By anticipating and meeting your customers’ need at every phase, you will build strong relationships and thereby improve your performance.