Display Marketing – Connecting with Customers in the Experience Phase

Experience_DisplayAd

DON’T STOP NOW… your customers have just begun

Just as in other phases, display is well-suited to making sure your customers know you have resources to help them.

In the Experience phase, your B2B display advertising will focus on ensuring their success with your offering – highlighting resources such as customer forums, blogs, instructional videos or reviews of related products.

  • Ads about implementation help for new customers
  • Ads about complementary products or services for longer-term customers
CRM data is key (yet again): You’ll primarily leverage the profile information in your CRM system to identify current customers and drive targeting decisions.
Jen Agustin BtoB Display Advertising and Marketing Expert

Expert Advisor:  Jen Agustin

Sr. Director of Marketing, Bizo / Bizo
@leadjen
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Jen Agustin BtoB Display Advertising and Marketing Expert

Jen Agustin

Sr. Director of Marketing, Bizo / Bizo
@leadjen

Jen is the senior director of marketing at Bizo, which helps B2B marketers identify and reach their target audiences online. At Bizo, Jen focuses on content marketing, product marketing, social media strategies, and also helps the company manage its own display advertising efforts.

 

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