Successfully Leveraging Organic Search (SEO) During the Purchase Phase
PROSPECTS ARE NOW GETTING MORE SPECIFIC
In the Purchase phase, search queries typically get very specific. You should ensure that product resources and technical manuals are indexing. Prospects typically want to know:
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Detailed info on your product:
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Example search query: “heat tolerance of acme lcd lights”
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That they’re making the right choice:
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Example search query: “reviews of acme lcd lights”
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How to connect with you in person
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Example search query: “acme lights sales rep in peoria”
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Common keywords indicating purchase intent include: buy, purchase, price, discount, distributor, sales, contact, etc.
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Example search query: “acme lcd lights price”
Purchase phase keyphrases are typically branded keywords with a mix of head and longtail
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Example of head terms: acme sales
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Example of longtail: acme sales rep in peoria
*NOTE: BtoBeacon highlights things that change per phase or are unique to a given phase. We also highlight recent major high-level developments that all marketers need to know. This site does not try be a comprehensive practitioner’s guide to executing robust programs. But many best practices don’t vary phase and are not included here. So, here are the best guides that we’ve found for optimizing each activity.