How-To: Optimize Digital Programs

B2Beacon highlights things that change across phases of the buying journey. (We’re not a comprehensive practitioner’s guide to optimizing all digital programs.)
Optimize Digital Programs for Online Marketing

The Best Guides Out There

Here are the best guides (and other resources) that we’ve found for optimizing each online marketing activity. You may see different frameworks for the buyer journey – a funnel with 3 phases or a loop with 6 phases – but they’re loaded with great advice for planning, executing and optimizing at the digital marketing activity or channel level.

B2B Marketing and Leadership

Content Marketing


Organic Search

Marketing Automation

Social Media

Paid Search




Sales CRM

  • Coming Soon

Website UX

  • Coming Soon


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