- The goal of the customer relationship, especially from the social media perspective, is to build a relationship through listening, promotion, thought leadership (NOT advertising), and customer support. In doing all of these things, you build loyalty from your customers.
- Everything we do is based off of the data we collect and analyze from each campaign, paying special attention to social listening, where it is happening, etc.
- Create a customized, digital, journey that is going to take your customer to the point of sale before any interaction with an actual sales representative. The sales representative’s role is to finalize the journey.
Kevin’s Insights:
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